Most Indians love to drink chai. We are talking milk, sugar, CTC leaves and ilaichi brewed on a gas stove. But when the pandemic hit, a rising number of Indians switched their lifelong loyalty to CTC and moved towards healthier teas.
COVID 19 Pandemic and Tea Consumption
The COVID 19 pandemic brought on lockdowns, boredom, mental health challenges and disrupted work schedules.
Besides, it also brought changes in tea and coffee consumption patterns. Globally, tea consumption rose from 30% to 70%.
In the tough lockdown month of March 2020, tea sales for online retailers grew by 25%.
Tea reduces anxiety, improves cognition and brain function. Plus, the polyphenols dominant in tea fight cardiovascular diseases and have beneficial effects against cancer and diabetes.
The shift in tea consumption came primarily from a health and wellness angle.
Teas that boost immunity became increasingly popular.
According to an article in The Times of India, "the demand for health and immunity booster teas, like ginger, tulsi, turmeric, cinnamon, etc., went up post-pandemic."
Even loose-leaf teas - which are difficult to brew and have a longer learning curve - sold more.